Sepio Australia Product Authentication
TruCheck: Anti Counterfeit Solutions for Product Authentication
WHY TRACECHECK ?
Product authentication is the process of verifying the authenticity of a product to ensure that it is genuine and not a counterfeit or fake product. The process involves checking certain unique identifiers or security features that are difficult to replicate. Product authentication is important to protect consumers from potentially harmful or substandard counterfeit products, as well as to protect the reputation and revenue of manufacturers and brand owners.
Product counterfeiting is one of the biggest problems that manufacturers face because prevention and detection are usually very tricky. Another challenge that businesses across industries, face on a global scale is product diversion. Traditional methods of using Anti Counterfeit Packaging to secure products do not work well because accurate replication is easy, making the differentiation between authentic and fake products impossible. Companies can use Trusale, an Anti Counterfeit Software,
to stop original products from being reused using proof of sale. They can also use it to prevent counterfeiting by checking the proof of manufacturing and the supply chain journey.
HOW DOES TRACECHECK WORK ?
Digitize
Authentication
Insights
Reporting
MORE ABOUT TRACECHECK
Increase Sales
Product counterfeiting means lesser sales of the original product. Trusale discourages counterfeiters from copying products to reduce the number of fakes in circulation.
Offline To Online Retargeting
Use various communication methods like messages, email, and social media, push notifications, etc., to build customer relationships and encourage product loyalty.
App Not Necessary
The use of Trusale does not make it compulsory for a customer to download and install the Anti Counterfeit Solutions app on their smartphones for product authentication and reporting.
Build Confidence
Giving customers the facility to check product authentication using their smartphones can significantly increase customer trust and faith. Trusale allows customers’ detailed information on the product as it traverses the supply chain.
Facilitate Investigation
Trusale, unarguably the Best Anti Counterfeit Solution, allows users to identify counterfeiting hotspots in real-time using scan data generated by customers. It helps manufacturers to make investigation easier and take measures to prevent a recurrence. Investigators can detect counterfeiting by product and location using Anti Counterfeit Solutions to keep the management informed for taking stricter anti- counterfeiting measures.
Hardware Agnostic
Trusale is based on a unified platform that allows users to choose from multiple options to make their products smart and interactive. Based on the requirements, these include NFC, QR Codes, etc.