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Sepio Australia Product Authentication

TruCheck: Anti Counterfeit Solutions for Product Authentication

WHY TRACECHECK ?

Product authentication is the process of verifying the authenticity of a product to ensure that it is genuine and not a counterfeit or fake product. The process involves checking certain unique identifiers or security features that are difficult to replicate. Product authentication is important to protect consumers from potentially harmful or substandard counterfeit products, as well as to protect the reputation and revenue of manufacturers and brand owners.

Product counterfeiting is one of the biggest problems that manufacturers face because prevention and detection are usually very tricky. Another challenge that businesses across industries, face on a global scale is product diversion. Traditional methods of using Anti Counterfeit Packaging to secure products do not work well because accurate replication is easy, making the differentiation between authentic and fake products impossible. Companies can use Trusale, an Anti Counterfeit Software,
to stop original products from being reused using proof of sale. They can also use it to prevent counterfeiting by checking the proof of manufacturing and the supply chain journey.

HOW DOES TRACECHECK WORK ?

Digitize

Manufacturers assign every product a unique digital identity for On Product Authentication using anti counterfeit software.

Authentication

Investigators or customers can authenticate the digital identity on the packaging using the Anti Counterfeit QR Codes or AI-powered machine vision.

Insights

Measure the incidence of product counterfeiting to identify the extent of the problem, locate counterfeiting centers, and impact of product diversion.

Reporting

Generate comprehensive reports using ML algorithms that scan the QR Codes or use AI-based machine vision

MORE ABOUT TRACECHECK

Increase Sales

Product counterfeiting means lesser sales of the original product. Trusale discourages counterfeiters from copying products to reduce the number of fakes in circulation.

Offline To Online Retargeting

Use various communication methods like messages, email, and social media, push notifications, etc., to build customer relationships and encourage product loyalty.

App Not Necessary

The use of Trusale does not make it compulsory for a customer to download and install the Anti Counterfeit Solutions app on their smartphones for product authentication and reporting.

Build Confidence

Giving customers the facility to check product authentication using their smartphones can significantly increase customer trust and faith. Trusale allows customers’ detailed information on the product as it traverses the supply chain.

Facilitate Investigation

Trusale, unarguably the Best Anti Counterfeit Solution, allows users to identify counterfeiting hotspots in real-time using scan data generated by customers. It helps manufacturers to make investigation easier and take measures to prevent a recurrence. Investigators can detect counterfeiting by product and location using Anti Counterfeit Solutions to keep the management informed for taking stricter anti- counterfeiting measures.

Hardware Agnostic

Trusale is based on a unified platform that allows users to choose from multiple options to make their products smart and interactive. Based on the requirements, these include NFC, QR Codes, etc.

WHICH INDUSTRIES CAN GET BENEFITS THROUGH TRUCHECK ?

The pharmaceutical industry can benefit greatly from Anti Counterfeit Software solutions to authenticate medications, track their supply chain, and ensure patient safety.
Anti-counterfeit software can help verify the authenticity of high-end luxury goods, protect brand reputation, and safeguard customer trust.
Anti-counterfeit software can assist in verifying the authenticity of consumer goods like personal care products, household appliances, protecting consumers from potential harm, and maintaining brand reputation.
Anti-counterfeit software can help track and authenticate alcohol products, preventing the distribution of illicit and potentially harmful beverages.
Governments and organizations issuing identification documents, passports, visas, and licenses can benefit from anti-counterfeit software solutions to protect against fraudulent copies.

FREQUENTLY ASKED QUESTIONS

Product authentication is critical in supply chain management as it ensures that only genuine and safe products are circulated in the market. It helps in maintaining brand integrity, ensuring consumer safety, preventing revenue loss, complying with regulations, and facilitating supply chain transparency.
Some potential costs to consider when implementing Anti Counterfeit Systems include the cost of purchasing and implementing technology, training, testing, changing packaging, and legal and IPR protection.
Supply chain stakeholders are those interested in the success of the supply chain, including suppliers, manufacturers, distributors, retailers, and customers. All stakeholders need to work together to ensure the authenticity of products in the supply chain. They need to communicate effectively and share information to prevent counterfeiting and ensure products are delivered to customers in packaging with the right authentication components.
Product authentication can help with brand protection in several ways like preventing counterfeiting, building trust, enhancing brand value, and defending the brand legally.
Some best practices to follow when implementing anti-counterfeit systems include choosing the right authentication technology, implementing a multi-layered authentication system, using tamper-evident packaging, keeping the authentication technology secret, educating customers, monitoring and tracking authentication data, and working with Anti Counterfeiting Services providers.
Some ways companies can ensure the accuracy and reliability of their product authentication data include implementing robust Anti Counterfeit Solutions, secure data management systems, using tamper-evident packaging, conducting regular audits of the Anti Counterfeit System, using advanced authentication technologies, and training employees.
Technology can play a vital role in improving product authentication by enhancing the traceability and security of products. Some ways technology can be used to improve product authentication include QR Code Product Authentication and Barcodes, RFID, blockchain, holographic labels, mobile apps, and authentication services.
Yes, there are limitations to Anti Counterfeit Solutions for product authentication. These include the cost of implementing technology solutions, scalability, accessibility of specialized equipment or skills, low user adoption rates, false positives, and quick adaptability of counterfeiters to new technologies.
Third-party auditors play a crucial role in Digital Product Authentication by providing independent Anti Counterfeit Services. They provide an independent and objective perspective that can help companies identify potential risks and implement effective strategies to mitigate them.
Yes, many product authentication systems are designed with consumer usability in mind. Consumers can use mobile apps, websites, or dedicated verification tools provided by the brand to authenticate products. By scanning or entering the unique identifier associated with a product, consumers can quickly verify its authenticity and access additional information or benefits, such as warranty validation or loyalty rewards.
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